Portfolio Case Study
Project overview, business challenges, and digital solutions delivered.
Kamile which is into high end fashion has a focus on bridal couture Dubai, designer abaya Dubai, and we also present exclusive lines of luxury women’s dresses which we designed for our elegant and sophisticated customers. In the market of Dubai clothing stores and high end fashion boutiques which is very competitive we have set out to be that stand out destination for shopping in Dubai clothes. While the brand put out premium collections of luxury kaftan Dubai, designer dresses Dubai and custom made couture pieces but still its digital footprint didn’t live up to its luxury image and it also failed to grab the audience which was shopping for women’s wear in Dubai at the Dubai mall clothing stores. WB-Digitech worked with Kamile Haute Couture to create a large online presence via web development, SEO, Google Ads, social media marketing, and premium design solutions. We aimed to increase brand visibility, attract high intent fashion buyers, and to position the brand among the best in luxury dresses and Dubai abaya design.
To design a beautiful, high performance website that projects our luxury brand image and which in turn improves the online shopping experience.
The brand was in need of a contemporary platform to put their couture collections forward and to also compete with the best in Dubai clothing stores and premium fashion brands. We outgrew the past which in terms of look, structure, and performance did not meet the luxury audience’s needs.
WB-Digitech put together and introduced a modern, dynamic website which we present to luxury fashion. Our platform did what it could to feature collections of designer abaya Dubai, luxury dresses, and luxury women dresses in a very visual and immersive way.
Key focus areas included:
Result
Key Takeaways
A top tier website is a must for fashion brands which operate in markets like Dubai mall clothing stores which is a very design conscious environment. It is the visual that often tips the scale for the customer.
To increase local visibility and attract nearby customers that shop for couture and fashion.
The brand’s image in local search results needs to improve in places like Dubai mall clothing stores and nearby fashion boutiques.
WB-Digitech improved Google Business Profile with detailed product info, refreshed look and feel, and updated business information that better serves fashion related searches.
Result
Key Takeaways
Local SEO critical for reaching out to customers that are looking for Dubai clothing stores and high end fashion brands.
To increase our presence in search results for high value fashion queries and to attract customers that are looking for luxury wear in Dubai.
Kamile Haute Couture didn’t perform well for terms like ladies clothes in Dubai, designer dresses Dubai, and luxury kaftans Dubai which in turn affected organic traffic.
WB-Digitech rolled out an in depth SEO strategy for the Dubai fashion market.
Key focus areas included:
Result
Key Takeaways
SEO is key to fashion brands in terms of reaching out to those that are at present looking for shopping in Dubai clothes and luxury fashion in Dubai.
To create a premium brand image, increase interaction, and present luxury collections to a fashion conscious audience.
Our brand is required to put out the same high quality and quantity of content as the leading fashion brands in order to appeal to the audience that is into luxury dresses and haute couture.
WB-Digitech put together a social media strategy which includes presentation of our designer abaya Dubai, luxury kaftan Dubai, and bridal wear through very visual content.
Key focus areas included:
Result
Key Takeaways
Social media is a digital runway for fashion brands which they use to get attention and build strong audience connections.
To present brand elements of luxury and refinement.
The brand was looking for premium quality in design to support its position in the luxury fashion field.
WB-Digitech created stylish and consistent graphics which fit in with the brand’s identity and luxury appeal.
Key focus areas included:
Result
Key Takeaways
In the high end fashion market design quality plays into how a brand is seen and which customers we draw in.
To direct traffic and produce high quality leads via paid marketing campaigns.
The brand had to go after customers which were at that time looking for designer dresses Dubai, luxury women dresses, and haute couture in a very competitive market.
WB-Digitech rolled out directed Google Ads campaigns for high intent keywords which included ladies clothes in Dubai, Dubai clothing stores, and bridal couture Dubai.
Key focus areas included:
Result
Key Takeaways
Google Ad which gives instant visibility for brands which in turn help to compete in what are very competitive markets like that of the Dubai mall clothing stores and luxury fashion search results.
NEXT STEP
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