Portfolio Case Study
Project overview, business challenges, and digital solutions delivered.
Rukn Al Keswa Business Setup is a consultant for entrepreneurs and companies which help to set out and run their businesses smoothly and professionally. Like many business consulting firms we were heavy on in person networks and referrals but we needed to develop our digital presence to get new business and to build our online credibility. WB-Digitech collaborated with Rukn Al Keswa Business Setup to grow its online presence which we see in terms of website care, search engine optimization, local search visibility, creative design elements, and also in the area of social media strategy. We aimed to see improved website performance, increased search visibility, a professional digital image for the brand and also consistent interaction across all online spaces. This integrated approach puts the brand forward as a trusted choice for entrepreneurs which they turn to for business setup.
To present Rukn Al Keswa Business Setup’s services in a contemporary and professional light which also builds our credibility and gets prospective clients to ask about our business formation solutions.
The company needed a site which would do a great job of putting out info on what they do, what they know, and what they bring to the table for entrepreneurs and investors. Also the past online presence was very disorganized, out of date in terms of look and feel, and hard for users to navigate which in turn made it a struggle for visitors to get what they came for or to take action.
WB-Digitech created and put together a professional website for the business setup industry. We structured the site to present our core services and we put in info that builds trust and also we guided visitors to get in touch for a consultation.
Key focus areas included:
Result
Key Takeaways
A well developed site is what consultancy firms use as their digital base, which in turn allows them to put forth their expertise, gain the trust of prospective clients, and turn site visitors into business opportunities.
To increase our visibility in search results for business, set up related terms and also to attract entrepreneurs that are looking for company formation services.
Our site didn’t do well in search engines because we lacked in keyword optimization, had poor page structure, and didn’t put enough work into on-page SEO.
WB-Digitech developed a plan for their website’s SEO which included creating content that is relevant to what people are searching for and also improved technical SEO issues.
Key focus areas included:
Result
Key Takeaways
Effective SEO for websites which in turn reaches out to entrepreneurs that are at this very moment looking for business start up solutions online.
To improve our local search and get more of which potential customers find us on Google Search and Maps.
Google Business Profile had poor optimization and was missing structured info which in turn reduced its chance of showing up at the top of local search results.
WB-Digitech improved their Google Business Profile by adding to business descriptions, service categories, contact info, images and local keywords.
Result
Key Takeaways
Optimizing your Google Business Profile is key for local service businesses as it puts them in front of people searching in their area.
To increase our brand’s presence, get more engagement, and to present Rukn Al Keswa as a reliable business partner.
Social media presence was also out of sync, we didn’t have a solid strategy and we weren’t connecting with our target audience.
WB-Digitech created a social media strategy which includes info based content, business set up tips, and promotional posts for the entrepreneurs.
Key focus areasthat are included:
Result
Key Takeaways
Consistent and planned social media marketing helps consultancy firms build trust, increase visibility, and to stay top-of-mind with potential clients.
To produce visual elements which in turn will enhance brand identity and digital communication.
The business is missing out on the chance to present a professional image which is consistent across digital platforms.
WB-Digitech designed graphics that include social media content, promotional banners, and branded visuals which present the company’s identity.
Key focus areas that are included:
Result
Key Takeaways
Professional graphic design increases brand credibility and also does a better job at getting our services to potential clients.
NEXT STEP
Contact our digital strategists in Dubai today.
