URUS Rent A Car provides a premium car rental service that we put our customers and tourists in the first place which we see to have a smooth, reliable, and flexible experience. Although they had grown in local presence what we saw was that their digital infrastructure and online visibility did not live up to the quality of their service and brand promise. The site performed unevenly at best, search visibility was low, also the brand required a new look and better social media play in which we could increase online bookings and in turn build trust.
WB-Digitech partnered with URUS Rent A Car to grow their digital presence via continuous web maintenance, focused website SEO, improved Google Business Profile, which we did with great graphic design, and also we put in play some social media strategies. We aimed to present a reliable and engaging digital space that increases visibility, builds credibility and better connects with our audience.
To maintain the URUS Rent A Car website’s security, speed, update and full functionality at all times which in turn supports great user experience and smooth interactions.
Challenges
Client's site reported performance issues, out of date elements, also we had technical problems which in turn slowed down load times, caused layout to break and in total ruined the user experience.
Solutions
WB-Digitech did full scale web maintenance which included regular updates, security patches, performance tuning, backups, and technical monitoring. We put out focus on making the site be reliable, responsive and secure.
Google Business Profile SEO
Objective
To improve local search performance in Google Search and Maps, increase local queries, and see more real world action like calls, direction requests, and bookings.
Challenges
URUS Rent A Car’s Google Business Profile was also a poor representation. We were missing structured info, keywords, service details, and updates which in turn made us hard to find locally.
Solutions
Our team worked on the Google Business Profile which we filled out with full business info, service specific keywords, put in our hours of operation, improved contact info accuracy, added in photos and did regular updates to what is put out there to better align with what search is looking for.
Website SEO
Objective
To increase our ranking in search engines for car rental related terms which in turn will bring in quality website traffic that turns into bookings.
Challenges
URUS Rent A Car’s site had what it took for great user experience but failed in the area of search engine optimization. Issues with key word use, meta tag development, and content which didn’t align all added up to poor search performance and little findability.
Solutions
WB-Digitech did a full scale SEO review of our on page elements which included getting service pages to use strategic keywords, we restructured meta titles and descriptions, worked on heading structure, and also improved the technical aspects for better search engine crawl.
Graphic Designing
Objective
To produce creative visual elements which enhance brand identity and put our services in the spotlight across digital platforms we will use a consistent professional approach.
Challenges
URUS Rent A Car was lacking in terms of visual unity which in turn did not match up with the premium service image we presented to the public. We had inconsistent visual assets which in turn hurt our audience engagement and brand image.
Solutions
WB-Digitech did custom graphic design which included branded post templates, promotional visuals, service banners, and social graphics that fit in with the brand’s color palette and identity.
Social Media Marketing
Objective
To grow our online presence, increase brand visibility, and to support customer acquisition we will post regular social content and host community activities.
Challenges
Social media presence had no set tone, clear strategy, or focus on engagement which in turn produced little interaction, slow growth of followers, and weak audience engagement.
Solutions
WB-Digitech put in place a strategic social media plan for URUS Rent A Car which included a set posting schedule, value added content, promotional campaigns and engagement strategies to increase reach and build community loyalty.
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