Portfolio Case Study
Project overview, business challenges, and digital solutions delivered.
MLEE DAO is a rising digital brand which we have seen do great in terms of community build via engaging content and telling of their story. While they are seeing growth in their core audience base what we are missing is a strategic message, constant put forth of creative content, and a uniting visual identity which will in turn raise brand awareness and growth.
WB-Digitech worked with MLEE DAO to create a full social media ecosystem which included social media marketing, TikTok content strategy, professional videography and editing, creative content creation, and also design which left an impact. We put it all together for MLEE DAO to increase their digital presence, which in turn improved audience interaction and also we played a role in developing a more unified brand voice across the boards.
To increase our brand’s presence, member interaction, and growth on key social media.
MLEE DAO saw little to no growth and inconsistent interaction which we attribute to the lack of a structured social media plan and also poor content timing. Also the brand’s digital space was all over the place and did not present a clear identity or message.
WB-Digitech put together a custom social media marketing strategy which included audience research, content themes, engagement strategies, and scheduled posts. We identified what our communities were into and tuned our posts to improve visibility and interaction.
Key focus areas included:
Result
Key Takeaways
A brand centered social media strategy which puts data at the forefront increases community engagement and develops long term brand loyalty.
To use TikTok as a main platform for organic growth, trend based content and quick brand development.
MLEE DAO didn’t take full advantage of TikTok which they may have put to better use for reaching larger audiences and increasing engagement.
WB-Digitech put together a TikTok marketing campaign that went after what was hot at the time and also aligned with MLEE DAO’s brand. We created short, engaging, very much in the native style of the platform which in turn we think greatly increased our discovery.
Key focus areas included:
Result
Key Takeaways
TikTok’s algorithm values creativity and authenticity which in turn is key to fast audience growth.
To develop top tier video content that puts our brand’s creative stories at the forefront and which also connects with our target audience.
Prior that which was put out did not have professional production values which in turn reduced what viewers paid attention to and which also diminished the overall impact.
Our team did full service videography and editing which included development of video stories, we shot in a professional capacity and edited with a dynamic pace and visual appeal.
Key focus areas included:
Result
Key Takeaways
Great video production goes beyond what you see it is in the story telling and pace and in the professional execution.
To create authentic and creative content that made MLEE DAO a recognizable brand voice.
Content that was all over the place and failed to develop a voice which in turn made it hard to reach the target audience and grow a loyal following.
WB-Digitech created content that featured in feed posts, captions, stories, and reels which in turn strengthened audience connection. We also saw the development of a very present brand personality as well as an emphasis on community value and creative storytelling.
Key focus areas included:
Result
Key Takeaways
Content that addresses community issues directly fosters greater emotional connection and improves brand identity.
To see MLEE DAO’s brand rise through the use of professional, attention getting graphics which also improve brand consistency.
Graphics did not have a professional look and feel which in turn didn’t support the brand’s image and reduced recall of the brand by the audience.
WB-Digitech developed fantastic visual assets which included thumbnails, branded layouts, icons, and promotional graphics that fit MLEE DAO’s theme and community feel.
Key focus areas included:
Result
Key Takeaways
Consistent and expert graphic design is key to shaping brand identity and having your content stand out.
NEXT STEP
Contact our digital strategists in Dubai today.
