Portfolio Case Study
Project overview, business challenges, and digital solutions delivered.
Assets Appraisals Real Estate is a professional real estate evaluation and advisory company which has been putting out accurate, compliant, and market based property assessment reports. Although the brand did have a great offline reputation for quality service, it did not have a structured online presence which in turn failed to present its expertise, bring in quality leads, and support long term growth in a competitive real estate field. WB-Digitech worked with Assets Appraisals Real Estate to create a robust digital base which included a conversion oriented website, Google Business Profile optimization for better local search visibility, and strategic social media marketing. This integrated strategy which i put in place improved the brand’s online credibility, increased what they show up for in local search, and also got us better engagement across digital channels which in turn i see as a foundation for the business’ growth and increased client trust.
To build out a contemporary, professional, and results oriented website which clearly presents our services, develops trust, and encourages inquiry.
Despite that we had high value services to offer, at the time Assets Appraisals Real Estate did not have great visibility in local search results. Also their Google Business Profile was put out there but not fully optimized which in turn resulted in fewer call in’s, for directions and local inquiries.
Our team worked to improve the client’s Google Business Profile which included adding accurate business info, keyword centered descriptions, service categories and we also put in consistent NAP data. Also we did a local SEO which improved visibility for property valuation and appraisal related search terms.
Key focus areas included:
Result
Key Takeaways
A well designed website serves as a trust signal in the real estate industry which in turn turns visitors into qualified leads and also improves brand authority.
To increase organic search exposure, get in front of high intent traffic, and support long term lead generation via search engines.
Although we provide high quality appraisal services the website’s search engine optimization is poor. We are lacking in terms of keyword use, page structure, and on page SEO which in turn is reducing our organic reach and what people find us for.
WB-Digitech put in place a large-scale website SEO strategy which included technical optimization, content structure, and keyword alignment. We worked on service pages, metadata, headings, internal linking, and site performance to follow search engine best practices.
Result
Key Takeaways
SEO for your website is a key element in sustainable growth which in turn helps service based businesses to get consistent high quality leads out of it instead of depending wholly on paid channels.
To increase local online presence and get more high intent local searches via Google Search and Maps.
Despite that we had high value services to offer, at the time Assets Appraisals Real Estate did not have great visibility in local search results. Also their Google Business Profile was put out there but not fully optimized which in turn resulted in fewer call in’s, for directions and local inquiries.
Our team worked to improve the client’s Google Business Profile which included adding accurate business info, keyword centered descriptions, service categories and we also put in consistent NAP data. Also we did a local SEO which improved visibility for property valuation and appraisal related search terms.
Result
Key Takeaways
Local SEO on Google Business Profile is a must for service based businesses which is to connect with high intent customers at the right time.
To grow brand awareness, present expertise, and foster ongoing connection with the target audience.
The brand’s social media engagement was low and they did not have a consistent content strategy which in turn did not present their expertise, services, and market knowledge.
WB-Digitech put together a social media plan that included brand awareness, educational content, and professional credibility. We put out consistent, relevant posts which in turn built trust and kept the brand in front of our target audience.
Result
Key Takeaways
Constant and values based social media content which in turn gives real estate brands authority, puts them at the front of the mind and supports in the long term with lead generation.
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